In this video, FanDuel Sportsbook announces it's official launch in Illinois in collaboration with Bruce Buffer, an American professional mixed martial arts ring announcer and the official octagon announcer for UFC events, introduced on broadcasts as the "Veteran Voice of the Octagon". Bruce's catchphrase is "It's time!", which he announces before the main event of the UFC.
UFC
The Ultimate Fighting Championship is an American mixed martial arts promotion company based in Las Vegas, Nevada, which is owned and operated by Endeavor Group Holdings along with Silver Lake Partners, Kohlberg Kravis Roberts and MSD Capital via Zuffa, LLC.